LADA enters a new chapter with the Vesta WTCC

The new Vesta WTCC sported its future yellow-black livery

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By Olivier Ferret

29 August 2014 - 10:11
LADA enters a new chapter with the (...)

The new LADA Vesta WTCC that will compete in the FIA World Touring Car Championship from 2015 was revealed yesterday at the Moscow International Motor Show, in presence of the current LADA Sport drivers Rob Huff and James Thompson.

The new Vesta WTCC sported its future yellow-black livery, as the unveiling of the new car was coupled with the announcement of a new three-year deal sponsorship between JSC AVTOVAZ and ROSNEFT petrol company, which will start in 2015.

The agreement was signed by the Presidents of the two companies, Bo Andersson (LADA) and Igor Sechin (ROSNEFT) and is a logical development of the strategic partnership between AVTOVAZ and ROSNEFT that signed a long-term co-operation agreement in 2012.

ROSNEFT is a key AVTOVAZ supplier of high-quality lubricants, petrol and diesel fuels. It is also a partner in the development of new lubricant oils.

The Vesta WTCC is a brand new car, designed by LADA chief designer Steve Mattin and his team, in close cooperation with LADA Sport; it is bound to represent a milestone in LADA’s racing history. Its larger wheelbase and more efficient drag make it especially suited for racing.
Bo Andersson, LADA President, commented: “I am a great supporter of our racing activities. Today AVTOVAZ focuses on competition on the world market and it focuses on teamwork, and racing is all about competition and teamwork. If we are successful in WTCC, it will help us to sell road cars to the public!”

Until the end of this season, LADA Sport will continue to participate in the FIA WTCC and the Russian Racing Series with the LADA Granta Sport cars, in LUKOIL livery.

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