Stobart and Monster brands in the WRC

“This co-branding is a great opportunity"

By

11 February 2010 - 15:27
Stobart and Monster brands in the WRC

The Ford Focus RS World Rally Cars of Stobart M-Sport Ford and the Monster Energy World Rally Team will carry each other’s branding as part of a reciprocal deal between the two WRC outfits in 2010.

Matthew Wilson and Ken Block’s WRC cars will both feature the logos of the famous UK-based logistics company Stobart and the hugely-popular Monster Energy drink as they compete at the highest level of rallying around the globe.

The eye-catching new livery of Wilson’s Stobart-backed Focus will make its first appearance at the opening round of the WRC season Rally Sweden. Stobart Motorsport has a history of producing classic livery designs and the latest version is expected to be one of the most popular yet.

Block’s new Monster Energy World Rally Team Focus will debut at the following event in the championship calendar, Corona Rally Mexico, with a unique customised livery sure to be a hit with both fans and photographers.

Andrew Tinkler, Stobart Group CEO

“It’s fantastic to be involved with the WRC again this year and to be working closely with M-Sport. The branding agreement with the Monster Team will ensure an even greater level of global brand exposure for Stobart; especially in a market such as the USA where there’s a lot of potential for our brand, and business, to grow.”

Ken Block

“This co-branding is a great opportunity for both teams to really make the best out of 2010. I am just looking forward to unveil the Monster World Rally Team livery at Rally Mexico, and wish the Stobart team the best this weekend in Sweden.”

WRC

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