L’Equipe joins Red Bull Racing

Red Bull Racing announced it has agreed a one-race Team Partnership with French newspaper, L’Equipe, for the forthcoming Abu Dhabi Grand Prix.

As part of the agreement, L’Equipe branding will feature on both Red Bull Racing Formula One cars on the rear wing endplate and on the driver overalls, worn by Mark Webber and Sebastian Vettel, throughout the weekend.

The agreement has come ahead of the launch of Red Bull’s Magazine, The Red Bulletin, which is available in France from today.

François Morinière, General Manager from L’Equipe said: “L’Equipe is very proud to enter into partnership with Red Bull, ahead of the launch of the Red Bulletin in France. Red Bull has become a major player in the world of sport, bringing innovative and breakthrough approach to competition – this is well demonstrated by Red Bull Racing and their success in Formula One. Our leadership in print and digital media in France reflects this and the brands are complimentary with L’Equipe and Red Bull sharing passion for sport.”

Markus Obrist, Marketing Manager, Red Bull France commented: “Red Bull is proud to announce this partnership with L’Equipe, a true institution in media and French sport. Thanks to this partnership, the French will have the opportunity to discover The Red Bulletin, which is launched in France today, a fantastic monthly magazine about the World of Red Bull.”