25 June 2024
McLaren eyes Coca-Cola title sponsorship
An ideal replacement for Vodafone?
Coca-Cola, arguably the most recognised brand name in the world, could become McLaren’s next title sponsor.
It emerged recently that the famous British team’s current main backer, Vodafone, is reviewing its major sponsorships.
According to the German-language website motorsport-total.com, business journalists Christian Sylt and Caroline Reid said Coke would be "an ideal replacement".
The report said Coca-Cola spends about EUR 80 million on the Olympic Games every four years, according to Street and Smith’s Sport Business Journal.
Search
Formula 1 news
25 June 2024
Silly season swirling as Alpine arranges ’shootout’
25 June 2024
Mercedes ’flexible’ for Verstappen until November
25 June 2024
No regrets about 2025 Ferrari move - Hamilton
24 June 2024