Chinese tyre brand DMACK enters WRC

DMACK Tyres, the exciting new Chinese motorsport tyre manufacturer, has been appointed as an authorised tyre supplier to the 2011 FIA World Rally Championship (WRC).

After technical scrutiny in front of the FIA, motorsport’s global governing body, DMACK Tyres was named as one of two tyre manufacturers sanctioned to supply next season’s world rally crews.

DMACK will join global tyre giant Michelin as an authorised supplier to the world’s top rally series. DMACK will aim its supply at privateer teams and support category competitors by offering strong, durable, high quality tyres at affordable prices. The pricing structure will allow drivers on a more limited budget to take advantage of a product offering high levels of performance and durability with the option of on-event expertise and technical support.

The FIA sporting regulations for 2011 encourage new tyre manufacturers to enter the WRC and DMACK Tyres has taken full advantage of this. The technical rule changes make it more achievable for a new tyre manufacturer to reach the required standards and enter the world rally championship market.

DMACK Tyres are manufactured by Shandong Yongtai Chemical Group in its state-of-the-art facility in Dongying, China where more than 22,000 tyres are produced every day for global distribution.

Ongoing evaluation of the WRC range is being conducted in China and DMACK WRC gravel tyres will be available for competitors and teams to test from the end of October onwards.

Dick Cormack, DMACK Tyres Motorsport Director, said: “This is a golden opportunity for DMACK Tyres to enter the FIA World Rally Championship market and the supreme competitive challenges and excellent brand exposure it has to offer. We studied the FIA’s new tyre regulations for 2011 and decided to make a proposal. Technically the new regulations are very achievable for a new manufacturer and we based our proposal on bringing a very strong and durable product to the championship – we also wanted to help encourage more entries into the events by offering a two-tier pricing structure. Ongoing testing of the WRC tyres is taking place at our research facility in China and at the hands of our test driver Mark Higgins. As the first Chinese tyre manufacturer to enter the WRC, we see the opportunity to take the DMACK and Yongtai brands to a whole new level.’’

The 2011 FIA World Rally Championship will consist of 13 events starting on 11 February with Rally Sweden.