Vettel signs first sponsor after 2010 title

Not yet a week after winning the 2010 world championship, Sebastian Vettel has already scooped his first financial benefit.

German reports say the 23-year-old has signed a multi-million dollar sponsorship contract with American multinational Procter + Gamble to promote the ’Head + Shoulders’ shampoo.

Bild newspaper said Vettel, who manages his own affairs, is being "advised by a lawyer and a financial expert" and is "in negotiations with other brands".

On Friday, he is testing Pirelli tyres in Abu Dhabi, and on Sunday he will return for celebrations to Heppenheim, where "tens of thousands" are expected to welcome him back to his German hometown.