Sir Jackie Stewart and Niki Lauda join JMI

Just Marketing International (JMI), the world’s largest motorsport marketing agency, announced today it is representing two Formula One legends, Sir Jackie Stewart, OBE, and Niki Lauda.

Both these three-time world champions hold key positions in Formula One and have chosen JMI to represent their commercial interests, which will be provided by JMI’s international office in London.

Sir Jackie Stewart moves to JMI after a long association with IMG Worldwide that lasted more than 20 years. As well as winning the Formula One Drivers’ World Championship in 1969, 1971 and 1973, Sir Jackie was also a key figure in the implementation of many safety measures that are now taken for granted in motorsport.

Sir Jackie became a respected broadcaster on American television and was a consultant and spokesperson for the Ford Motor Company before returning to Formula 1 as the owner of the Stewart Grand Prix team. After selling his team to Ford in 2000, Sir Jackie took on more ambassadorial roles including HSBC and The Royal Bank of Scotland. Sir Jackie has also retained relationships with Rolex and Moët-Hennessy for 45 and 44 years respectively.

“I am very excited about joining JMI as they are deeply involved in motorsport at the highest level and for me, particularly in Formula One,” said Sir Jackie. “I had a very enjoyable and productive relationship with IMG for 45 years, but they are no longer in Formula One and therefore, my joining JMI is a very logical and practical engagement. I am looking forward to working with Zak Brown and David Webb, who I have known for many years, and their experience and relationships with Formula One are exactly what is required at this stage in my career.”

Niki Lauda won the Formula One Drivers’ World Championship in 1975, 1977, and 1984. He nearly won the title in 1976 following an epic duel with James Hunt, which was recently dramatised in the movie RUSH.

In addition to an illustrious racing career, Niki founded and ran two airlines, has written five books and acted as a consultant for Scuderia Ferrari, as well as team principal for Jaguar Racing. He is the non-executive chairman of the Mercedes AMG Petronas F1 team and works for German television network, RTL.

“I am delighted to be joining JMI,” said Niki. “I have long been aware of their work in Formula One and I am looking forward to being involved with some of their exciting projects.”

“Jackie Stewart and Niki Lauda are legendary global figures within motorsport, so supporting them with their business endeavours is something everyone at JMI is really looking forward to,” said Zak Brown, CEO of JMI.

Today’s announcement adds to JMI’s existing representation of key figures in motorsport that includes four-time NASCAR champion Jeff Gordon and NHRA legend John Force.