Honda: We want to live up to the expectations of Honda fans

Honda Motor Co., Ltd. today held a press conference in the run-up to the Australian Grand Prix of the FIA Formula One World Championship (F1), which will take place in one month’s time (begins March 13-15, 2015).

McLaren-Honda drivers Fernando Alonso and Jenson Button also attended the press conference and expressed their enthusiasm for the first race.

Takanobu Ito, President & CEO of Honda Motor Co., Ltd.:

"Taking on difficult challenges has been built into Honda’s identity since the foundation of the company. For over a half century, Honda has been participating in various racing series including F1 to cultivate our true capability as an automaker.

"Now we have an opportunity to demonstrate our true values in F1 racing, the most prestigious automobile race series of them all. We’re going to pursue environmental technologies introduced to F1 racing as part of our challenge is to pursue the ultimate in energy management that will lead to the technological excellence of Honda in the future. The severe environment of racing will also cultivate the development of professional human resources.

"Through new technologies and human resources cultivated in the extreme environment of F1, Honda wants to create innovation. More than anything, we want to live up to the expectations of Honda fans and continue winning. To realize this dream, we take challenges in the F1 with strong determination represented by our corporate slogan – The Power of Dreams. Welcoming two excellent world champion drivers in Fernando Alonso and Jenson Button, the McLaren-Honda team is highly-united and of one mind. We will now begin adding a new page to its history. Please keep your expectations high."