Ferrari: Internet hits to choose name of new F1 car

Ferrari has always made good use of its website

By Franck Drui

20 December 2013 - 14:10
Ferrari: Internet hits to choose (...)

The name of the Scuderia’s car for 2014? It will be chosen this coming January by millions of Ferrari fans from around the globe through the Internet. President Luca di Montezemolo announced the news at the traditional pre-Christmas dinner with the Italian motor sport media at the Fiorano circuit.

Ferrari has always made good use of its website, and indeed the Scuderia was the first F1 team to present its new car on line, back in 1996. Once again this year, the new car launch proved very popular, with 83,000 all on-line at the same time, a figure almost equal to those who watched the wedding of William and Kate live (87,000) from 158 different countries.

The Scuderia’s official Facebook page, which has only been up and running for a few months, this morning at 6.15 CET reached the 500,000 liker mark thanks to Giovanni Refugia Arceo from Colombia, while the company page has sailed past the 12.5 million mark. @insideferrari, the official Twitter account which, among other things, allows one to follow a race weekend in real time from inside the Maranello marque’s garage, has over 670,000 followers.

The Scuderia’s website has comfortably exceeded 10 million pages visited (+13.5% compared to 2012) and had 3.5 million individual visitors (+28%) while hits have grown by 20% from 4.5 to 5.5 million. Visitors have come from 227 countries: Italy still leads the way, followed by Great Britain, Spain, USA and Brazil, but there are also plenty of fans in the Central African Republic and Tonga. Of the most significant increases, Finland has gone up by 554%. Indeed the news concerning the return of Kimi Raikkonen was the most clicked-on of the year (166.119 hits.)


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