Base Batteries sponsors Formula 1 Hispania Racing Team

Base Batteries and Hispania Racing, the only Spanish team competing in Formula 1 have reached an agreement by which the Indian battery giants will become the official battery supplier of the racing team during the 2011 season.

India loves sport and 2011 is set to be a big year for Motor Sport in the country through the inaugural Indian Grand Prix, the 18th GP of the 2011 season. This would be the first time India would be hosting a F1 Grand Prix, the sport has a huge fan following in the country, and the world over. Earlier, Base Batteries associated itself with the Canadian World Cup Cricket Team which had a measurable impact on its brand identity.

“We are thrilled to continue our international sporting partnership, this time with the Formula 1 Hispania Racing Team and look forward to a successful season. This is a natural progression, ensuring exposure for Base Batteries on a global stage in one of the world’s most prestigious sporting arenas, through its partnership with the Hispania Racing Team”, said Mr.Aditya Arora, COO, Base Batteries.

He added: "As an official partner of the young F1 team, we will use the sponsorship both for brand building in key regions as well as offer ongoing opportunities for our business partners to get involved in this exciting racing event".

About the collaboration, Jose Ramón Carabante, President of Hispania Racing, remarked, “We’re very happy to have reached an agreement with Base Batteries, one of the leading battery companies in India. They will be an official supplier. We are setting the base for the project we are still shaping out since last year. I am convinced that this deal will help us to keep growing, enabling us to evolve into a more competitive team which desires to accomplish its targets”.

Colin Kolles, Hispania Racing Team Principal, stated that "for us India is one of the largest growing markets. By signing Narain, who is the number 1 Indian driver, we expected that Indian companies would support us. We are very proud to announce another Indian sponsor with Base who will help us to move the team forward."

Speaking on the occasion Narain Karthikeyan, Team driver of Hispania Racing said “I am very pleased and proud that Base Batteries have become the official battery company of Hispania Racing. It is a matter of great pride for the Indian population that the most technologically advanced racing cars in the world are becoming increasing reliant on Indian know-how. I hope that this trend continues, and am looking forward to representing Base at the Indian Grand Prix in October this year. I am convinced this is just the beginning and welcome the many more Indian companies that will follow suit in becoming technology partners of Hispania Racing.”

The three-year contract makes Base Batteries the “official Battery supplier” and the Base Batteries logo will be prominent on the racing car.

ABOUT BASE CORPORATION

Base Corporation was founded in the year 1987, with a mission to ’become an active partner in the development of the power industry with latest technology. Founded by Mr. Girish Arora, Base has emerged as a frontrunner in the Lead-Acid storage market in India. Before this the Company has partnered with “Panasonic Battery (Thailand)” brand batteries in India, for over two decades now.

Base has ensured that every product it introduces is perfectly suited for the demanding Indian power and climatic realities. In its wide array of products, Base offers a battery for every need and application apart from its proven range of UPS and Inverters. It is one of the very few brands in India that has a national footprint, and a complete product range along with a heritage of 24 years dealing purely with Batteries.

Today, Base Batteries is a celebrated and well acclaimed and acknowledged brand in India. Riding on the rich experience of over 600 professionals spread across its 32 branch offices Pan India, 48 service centers and a highly motivated network of over 7000 dealers, Base Corporation has steadily gained market share to become a major player with a turnover of over Rs 600 cr. With a renewed aggressive outlook and concentration on R&D, the company is geared up to achieve new heights in the near future and bring a smile to all its customers.

ABOUT HISPANIA RACING

With Jose Ramon Carabante at the head of the team and Colin Kolles as Team Principal, Hispania Racing Team-HRT F1 Team became the first ever Spanish outfit in history to take part in the Formula 1 World Championship. Hispania Racing made its debut in March of 2010 at the Bahrain circuit. After 19 intense and competitive races, the Spanish team was able to finish the Constructors Championship in eleventh place.

For the 2011 season, with the Indian, Narain Karthikeyan, and the Italian, Vitantonio Liuzzi behind the wheel of the new F111, a car completely assembled by Jose Ramon Carabante’s team, Hispania Racing aims to establish itself amongst the biggest and best constructors in Formula 1, contributing to the growth of the “Spain” brand and helping to increase its international recognition.