Canada GP sponsor possible but not crucial

A naming sponsorship is possible but not crucial ahead of Canada’s return to the F1 calendar in 2010.

After its absence in 2009, the popular Montreal race is back this year with a June 13 date.

But unlike most other events on the calendar it has not yet announced a title sponsor.

"Yes, there are companies (interested in sponsorship)," the Circuit Gilles Villeneuve event’s new promoter Francois Dumontier told RDS.

"But with a partnership the important thing is long-term visibility. So we are working on that rather than solely on 2010."

The new $75 million Canadian GP contract is for five races.