It’s on : Tony Fernandes vs Richard Branson

"Bring it on, the sexier the better." That was the response from Tony Fernandes to Sir Richard Branson’s challenge over the loser in the Formula 1 stakes having to dress up as an airline stewardess on the winner’s airline - AirAsia or Virgin Atlantic.

The Lotus F1 Racing team, of which Fernandes is Team Principal, has even taken the liberty to pick out a lovely crew uniform for Branson.

"It’s quite fitting, don’t you think? Our passengers will be delighted to be served by a Knight of the Realm. But knowing Richard, the real challenge will be to prevent him from asking our guests "coffee, tea or me? That would be scary," said Fernandes, who is a founder and Group CEO of AirAsia, which is Asia’s largest low-cost carrier.